OnLink · Buyer's guide

JSM Assets integrations compared: OnLink, importers, iPaaS and native options Oct 2026

There are five ways to get HR, identity and device data into Jira Service Management (JSM) Assets: a multi-source Marketplace app, one single-source importer per system, Atlassian’s native Data Manager and import types, an iPaaS such as Workato or Zapier, or a custom script on the Assets Imports REST API.

OnLink is a multi-source app: one listing, one license, one price and one security review covering 100+ named HR, ATS, identity, MDM, security, infrastructure and data warehouse sources. Single-source importers start cheaper, but the price climbs with each source and connection you add.

Five ways to get data into JSM Assets

Every option below ends with the same thing, objects in an Assets schema. They differ in how many apps you run, who does the upkeep and what you pay as the number of sources grows.

Multi-source Marketplace app

One listing, one license, one security review for HR, identity, device, security and infrastructure sources. OnLink is the example here.

Single-source importers

One Marketplace app per system (Pio Intune Importer, Pio Jamf Importer, T4S Intune Connect). Cheap to start, more apps as you grow.

Native Atlassian

Data Manager adapters, CSV/JSON import, Assets Discovery and the Imports REST API. Data Manager needs JSM Premium or Enterprise; no HRIS adapters.

iPaaS

Workato, Zapier, Boomi, MuleSoft or Tray.ai recipes writing to Assets. Fits teams that already run an integration platform.

Custom build

Your own scripts on the Assets Imports REST API. No app cost, ongoing engineering time and upkeep.

OnLink highlights

One price, whatever you connect. OnLink is $575/month for 100 users, and that price doesn’t change as you add sources or connections. Pio starts lower and climbs: its Intune and Okta importers are $100/month each for up to 2 connections, then $500/month each, a 5x jump. Intune, Jamf and Okta together go from $300/month to $1,100/month once Intune and Okta need a third connection.

Beyond Assets imports, OnLink adds four more things in the same app:

  • Atlassian Government Cloud. OnLink is available on Government Cloud as well as Jira Cloud.

  • Webhooks. Trigger OnLink’s prebuilt actions from outside systems, alongside Jira Automation rules and workflow post functions.

  • Teamwork Graph integration. Bring HR, identity and device data into Atlassian Teamwork Graph, not only Assets.

  • Assets backup and restore. Back up and restore Assets objects at the schema level (Advanced edition).

Options at a glance

The main trade-off is breadth per app versus depth per source. Marketplace figures are as listed on Oct 23, 2026.

Approach
Examples
Apps to run for 5 sources
What you pay for
Best fit

Multi-source app

OnLink (Onward): HRIS, ATS, identity, MDM, security, infrastructure, data warehouse

1

One price (Standard or Advanced) for any number of sources and connections

Several source types, HR + device + identity joined in one schema

Single-source importers

Pio Microsoft Intune Importer, Pio Jamf Importer, Pio Entra ID and Okta importers, T4S Intune Connect, lovebyte.codes Kandji importer

5

One license per source app; Pio's Intune and Okta importers cost 5x more past 2 connections

One or two sources needing prebuilt object types

Native Atlassian

Data Manager adapters, CSV/JSON import, Assets Discovery, Imports REST API

0 extra apps

JSM Premium or Enterprise for Data Manager

Device and security sources with reconciliation; no HRIS adapters

iPaaS

Workato, Zapier, Boomi, MuleSoft, Tray.ai

1 platform + 5 recipes

Platform subscription + build time

Companies with an integration team and an existing iPaaS

Custom build

Scripts on the Assets Imports REST API

0 apps, 5 scripts

Engineering time and upkeep

Unusual or in-house sources

Coverage by source

For these 13 common sources, OnLink covers all 13 in one app; Pio needs five apps and covers eight; native Data Manager covers six. Checked against each vendor’s public listings and docs on Oct 23, 2026.

The full OnLink list is on Supported Integration Sources.

Source
OnLink
Pio
Data Manager (native)

Microsoft Intune

Yes

Intune Importer (own app)

Yes

Jamf Pro

Yes

Jamf Importer (own app)

Yes

Okta

Yes

Okta Importer (own app)

Not listed

Microsoft Entra ID

Yes

Entra ID Importer (own app) or MultiSource

Yes

Iru (Kandji)

Yes

MultiSource

Not listed

CrowdStrike Falcon

Yes

MultiSource

Yes (Falcon)

Microsoft Azure

Yes

MultiSource

Azure Virtual Machine

BambooHR

Yes

MultiSource

Not listed

ServiceNow

Yes

No app found

Yes

Workday

Yes

No app found

Not listed

ADP Workforce Now

Yes

No app found

Not listed

Personio

Yes

No app found

Not listed

NinjaOne

Yes

No app found

Not listed

Pricing: one price vs a price that climbs

OnLink has one price. At 100 users it’s $575/month whether you connect one source or twenty, with no limit on connections. Pio starts low and climbs: you pay for each source app, and its Intune and Okta importers jump from $100 to $500/month the moment you add a third connection. Pio is cheaper while every app stays within 2 connections; past that, OnLink is cheaper and the gap widens with every source.

Bar chart: OnLink stays at $575 per month at 100 users while Pio importers climb from $100 to $1,250 per month as sources and connections are added
OnLink is one price for any number of sources and connections; per-source importers climb with each app and each connection beyond two.
As you grow (100 users)
OnLink
Pio

Intune, up to 2 connections

$575/month

$100/month (1 app)

Add Jamf and Okta, up to 2 connections each

$575/month

$500/month (2 apps)

Intune and Okta need a third connection

$575/month

$1,100/month (3 apps, 2 on Advanced)

Add Entra ID and BambooHR

$575/month

$1,250/month (4 apps)

Add Workday, other HRIS, identity and operation systems

$575/month

No Pio app; add an iPaaS or a custom build

What it takes to manage

Admin work scales with the number of apps, not the number of sources. For five sources:

Both OnLink and Pio’s Intune and Jamf importers show the Cloud Fortified badge on their listings; check each app’s data access scopes during review.

Task
One multi-source app
One app per source

Marketplace installs and version updates

1

5

Security and vendor reviews

1 app's data scopes

5 apps' data scopes, even from one vendor

Renewals and invoice lines

1

5

Where field mappings live

One configuration for all sources

Separate configuration in each app

Linking people to devices

Mapped in the same app

Built across apps with Assets references

Support contacts

1 vendor

1 per vendor used

Syncing assets into JSM is really tough . . . until you use this app. This app allows you to connect with many different asset sources and significantly simplifies the sync process.
Alex Ortiz
Atlassian Community Leader · Marketplace review, Jun 2026

When another option is the better fit

One source

Pio's Intune Importer. If one system is all you need, a dedicated importer is a simple choice.

Device and security sources on JSM Premium or Enterprise

Data Manager is included in those plans and reconciles overlapping device records from Intune, Jamf, Entra ID, Falcon, SCCM, Qualys, Tenable and ServiceNow.

An integration team already on an iPaaS

If Workato, MuleSoft or Boomi already moves your HR and identity data, adding Assets as one more target may be simpler than a new app.

Data Center

OnLink runs on Jira Cloud and Atlassian Government Cloud, not Data Center. On Data Center, look at Atlassian's own Assets integrations or a custom import.

You don't use JSM Assets

Apps such as Asset Management for Jira keep their own inventory; they fit teams that want a separate asset store rather than Assets.

How to choose

List every source you'll want in the next 12 months

, not only today's. HR, identity and device systems usually arrive together.

Step 1

One source, and it's staying that way

A single-source importer or Data Manager.

Step 2

Two or more sources, or any HR system

A multi-source app. Check that every source is on its list.

Step 3

Need employee-to-device links or manager hierarchy in Assets

Keep HR and device data in one app so the mapping lives in one place.

Step 4

An existing iPaaS and an integration team

Add Assets as a target there.

Step 5

Price it at your user tier

With the table above, including sources and connections planned for next year.

Step 6

One app for every source, one price

Price OnLink at your user tier on the Marketplace, or book a 30-minute call and we will map your sources with you.

FAQ

No. OnLink has one price based on your Jira user count: $575/month at 100 users on Standard, for any number of sources and connections. Advanced, which adds Assets backup and restore, is $600/month.

Yes. OnLink imports Microsoft Intune and Jamf Pro (plus Iru, Workspace ONE and others) in one app. Pio sells separate Intune and Jamf importers. Data Manager supports both on JSM Premium and Enterprise.

It depends on how many connections you need. At 100 users, OnLink is $575/month with no limit on connections. Pio’s three importers total $300/month while Intune and Okta stay within 2 connections each; once both need a third connection, the total jumps to $1,100/month. Data Manager covers Intune and Jamf but doesn’t list Okta.

For one source, Pio’s individual app is a good start. For several sources, or any HR system, OnLink covers them in one app; Pio has no Workday, ADP or Personio importer as of October 2026. On price, OnLink is one price: $575/month at 100 users for any number of connections. Pio starts at $100/month per app and jumps to $500/month per app past 2 connections, so two Pio apps past 2 connections cost $1,000/month.

In Pio’s importers, a connection is one link from the source system to JSM Assets, with its own destination and schedule. Standard allows 2 per app, for example 2 Intune-to-Assets connections; more needs Advanced. OnLink doesn’t limit connections.

Yes, with a Marketplace app or an iPaaS. Data Manager doesn’t list HR adapters. OnLink supports 20 HR and payroll systems, including all three.

Yes, when HR and device data both land in Assets with a shared key such as email. A multi-source app maps both in one place.

OnLink is available on Government Cloud. For other apps, check the hosting options on each Marketplace listing.

Yes. OnLink’s Advanced edition backs up and restores Assets objects at the schema level.

Yes. OnLink imports Microsoft Intune, Jamf Pro and Okta (plus Entra ID, Iru, Workspace ONE and 100+ other sources) from one app at one price. See the full list of sources OnLink connects to JSM Assets.

On this page

One app, one price

OnLink is $575/month at 100 users for any number of sources and connections. Cloud Fortified, 5/5 from 21 reviews.

Compare OnLink against your own source list

List the HR, identity and device systems you will want in Assets over the next 12 months, then price each option at your user tier. The full OnLink source list and the Supported Integration Sources page are the quickest way to check coverage.

What you get with one multi-source app: